Centre Athletics unveils new visual identity
Centre College has unveiled a new visual identity for its intercollegiate athletics program, including fresh, modern logos for Centre’s 23 varsity sports and the nearly 600 student-athletes who compete in the Southern Athletic Association, one of the nation’s top Division III conferences. The logos will serve as the primary graphic identity for the athletic department moving forward into the 2015-16 academic year and beyond.
“Creating a unified look—one common brand—was an essential step in outwardly reflecting who we are and what is important to us,” said Centre’s Director of Athletics and Recreation Brad Fields.
“I am sincerely grateful to the men and women on the branding committee who put in considerable time and energy over the past academic year to arrive at our new visual identity. I believe we have captured a look that represents our long and storied tradition of success, but also is fresh and new as we move boldly into our exciting future.”
With the intention of creating an exciting look for Centre Athletics and a visual identity that would be complementary to the Centre College brand, Fields formed a committee consisting of representatives from the athletics department, the office of alumni affairs, and the college’s communications office. The committee included Jenelle Anthony (field hockey coach), Jay Hoffman (women’s soccer coach), Megan Milby (alumni affairs), Matt Montavon (previous sports information director), Gina Nicoletti (associate director of athletics/senior woman admistrator) and Amy Wise (communications).
The new visual identity guide creates a standardized, unified look for Centre’s varsity sports, including a primary athletics logo, C lettermark and wordmark, as well as a secondary lettermark, a new Colonel mascot image and sport-specific wordmarks for each team.
The logos incorporate the primary colors of Centre College—white and gold (Pantone 116C)—as well as process black and silver (Pantone 429) as secondary colors.
“Consistency is an essential part of any strong brand, as is relevance, and the new Colonels athletics logos are fresh, current, and complementary of the overall College branding, which itself has been recently refreshed. Centre’s student-athletes will have every reason to be proud when they wear the new design and represent the Colonels in competition,” said Michael Strysick, Centre’s director of communications.
The logos were designed by Francis Santaquilani of FSDesign, who has previously worked with numerous colleges as well as teams from the NBA, WNBA, NBDL and minor league baseball.
“The rebranding of the Centre College athletic program makes a bold, clean, and modern statement, while maintaining a traditional feel,” Santaguilani said.
For the latest and most up-to-date information on Centre College Athletics, please visit CentreAthletics.com.
Follow Centre Athletics on Twitter at @CentreAthletics.
submitted by Centre College Athletics
July 8, 2015