Brand Standards

Contact Communications

Mailing Address:
Centre College
Communications Office
600 West Walnut Street
Danville, KY 40422
Story ideas:
Photo requests:
Office Location:
Combs Center (Warehouse)
853 West Walnut Street
Office Hours:
8:30 a.m. – 4:30 p.m.
Monday – Friday, excluding College holidays

Communications is responsible for the quality and consistency of Centre’s marketing efforts, with the specific purpose of promoting the College and its people, programs, and achievements uniformly across our messaging and visual identity.

We work to share the essence and impact of the Centre experience with accuracy and clarity through a wide spectrum of communications, including media relations, print publications, advertising, digital media, video, and photography. Ultimately, our goal is to present the Centre College brand with consistency in content and style—a goal we share with the entire Centre community in an effort to convey the Centre story in a unified voice, across a multitude of audiences.

The standards and practices presented in this guide are intended to facilitate campuswide cooperation for a unified approach that fosters a strong, consistent institutional image for both internal and external audiences.

Scroll down the webpage for the Brand Standards Guide and additional resources.


When pioneer Kentuckians founded Centre College in 1819, they “held that heart and mind must be trained together, and dedicated to the inculcation of ideals of culture and character in the hearts of American youth.” They also chose the motto, Doctrina Lux Mentis—Learning is the Light of the Mind.

Nearly 200 years later, we continue the vision of our founders, in an even better position to fulfill our mission to prepare students for lives of learning, leadership, and service.

Attracting students has grown increasingly competitive, however, particularly as Centre plays on a national and international stage.

As a result, the necessity of telling our story in a compelling, relevant, and consistent manner to help prospective students and their families navigate the college search process has become ever more vital. The shift from an analog to digital world, with increased reliance on the Internet, websites, and social media, has only complicated the process.

To address these issues, I am pleased to announce the launch of Centre’s first-ever Brand Standards Guide. We intend for this to be a compass and guide to maintain consistency across all elements of our campus community.

While creation of this guide and oversight for brand consistency falls to the Office of Communications, I am grateful for the support provided to them by an Ad hoc Committee on Brand Standards that met during the past year.

Comprised of students, faculty, staff, and alumni, the collective insights from different perspectives helped produce a document that is based on input from our many stakeholders. Now complete, the guide represents a nice bridge to the first reference to Centre’s “gold and white” by freshman class historian Frank F. Allen in the 1915-16 “Old Centre” yearbook.

Please be in touch with the Office of Communications for assistance as we continue to share the good news about the extraordinary success of our students and the transformative power of the Centre experience.

John A. Roush
President, Centre College