Norton Center’s Take 6 holiday concert to be simulcast by local public radio station

Posted by Centre News in News, Norton Center 27 Nov 2013

As the holiday season approaches, Centre’s Norton Center for the Arts is helping spread holiday cheer through a partnership with WEKU radio that will simulcast the December 6 holiday concert by Take 6, a multiple Grammy-winning a cappella gospel music sextet.

As the Norton Center website explains, Take 6 is an ensemble whose “virtuosic voices unite in a crystal clear harmony, against a backdrop of syncopated rhythms, innovative arrangements and funky grooves that bubble into an intoxicating brew of gospel, jazz, R&B and pop.” The group will perform contemporary and classic Christmas songs that celebrate the most wonderful time of the year.
Importantly, the songs will be simulcast by local public radio station WEKU.

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“The Norton Center typically requests from its artists permission to record the concert and rebroadcast it on WEKU and/or WUOL,” says Norton Center Executive Director Steve Hoffman. “For Take 6, WEKU requested the performance be simulcast live so that they could share this holiday concert immediately with their audiences instead of having to wait for the recordings, approvals and edits they normally go through.

“Not all artists will approve a live simulcast,” he adds, “but these multi-Grammy winning artists were happy to do this.”

The simulcast is a win-win for everyone involved, giving Take 6 a bigger audience, sharing a holiday concert with far more people than could physically attend, and showcasing the vibrant art scene in central Kentucky.

“WEKU promotes concerts at the Norton Center through re-broadcasts as a way to promote the great programs that occur at Centre and the Norton Center,” Hoffman explains.

And while Hoffman advocates for the live, in-person performance by Take 6 at the Norton Center, he is glad that the simulcast can extend the size of the audience in a unique way.

“The simulcast allows us to share our programs with many more people than can attend,” he says. “It may be a way to also turn people on to the Norton Center who may not have previously attended.”
For Hoffman, the biggest value of the partnership with local public radio stations is the validation of the Norton Center as a performing arts venue.

“The Norton Center offers great concerts throughout the year,” he says, “and having radio stations simulcast and re-broadcast them validates their value and the value of what the Norton Center does as a performing arts center.”

For Take 6 ticket information, visit www.nortoncenter.com.

By Mariel Smith