DANVILLE, KY -- William D. Danko, co-author of the New York Times best-seller, The Millionaire Next Door, will speak at Centre College Tuesday, March 7. His remarks will begin at 8 p.m. in the Weisiger Theatre in the Norton Center for the Arts and will be open to the public at no cost.
Danko has titled his Centre program, "The Study of Wealth in America." He will discuss how wealth is accumulated in America and why millionaires are not always obvious to their neighbors and friends. According to Danko, wealth in this country is not usually derived through inheritance, advanced degrees or even intelligence, but more often is the result of hard work, diligent savings and living below your means. In one of his most popular phrases, Danko says: "Most of America's truly wealthy do not live in Beverly Hills or on Park Avenue they live next door!"
In their book, The Millionaire Next Door, Danko and his co-author, Thomas J. Stanley, describe the extensive research which yielded their conclusions about wealth in this country. The book has been ranked by The New York Times as a bestseller for more than two years.
Danko is an associate professor of marketing in the School of Business at the State University of New York at Albany. He has contributed articles to the Journal of Consumer Research, Journal of Business Research, Journal of Advertising Research and other leading publications.
A popular speaker, Danko has taught or lectured to nearly 10,000 students since 1976, both domestically and abroad. He served as the founding director of executive development programs at the SUNY-Albany from 1989 through 1992, generating over $1,000,000 through seminars and contract research. Currently, he is the chair of the university's marketing department.
Danko is cited in Who's Who in the East, Who's Who of Emerging Leaders in America and Who's Who in Advertising.
He holds a Ph.D. degree from the Lally School of Management and Technology at Rensselaer Polytechnic Institute, in Troy, N.Y.
Coordinator of public information: Patsi Barnes Trollinger