||Centre College wins national award
for public relations campaign
"Thrill in the Ville" vice-presidential debate promotion recognized
RELEASED: June 15, 2001
DANVILLE, KYCentre College received a Silver Anvil award Thursday night at the Public Relations Society of America ceremony in New York City.
The awardthe highest honor in the industrywas for work done in collaboration with Preston-Osborne, a Lexington public relations and marketing firm, for the "Thrill in the Ville" vice-presidential debate campaign. The award was in the Special Events and Observances category.
The "Thrill in the Ville" public and media relations campaign involved creating an educational web site, a partnership with the largest Internet network of U.S. high schools, a debate poster that is displayed in the Smithsonian Institution, and media kits that were distributed on a national level. Centre became the smallest college to ever host a nationally televised debate.
"We set the standard by which future debates will be judgedin preparation, in execution, and in tone," said Centre College president John Roush. "Much of the credit for this belongs to Preston-Osborne. We are proud to share this with the Preston-Osborne staff and everyone who worked to make the debate successful."
The debate between Dick Cheney and Joseph Lieberman took place Oct. 5, 2000, as 28 million viewers watched the candidates engage in a civil, substantive discussion of the issues on Centres campus.
"Centre College hosted the finest vice presidential debate ever held," CBS news anchor Dan Rather said.
It was the second straight Silver Anvil award for Preston-Osborne. The firm took honors last year for its work with the PRIDE environmental clean-up program in Southern and Eastern Kentucky. Preston-Osborne became the first firm of its size to win back-to-back Silver Anvil awards.
"Its a tremendous honor and distinction for everyone who took part in these campaigns," said Phil Osborne, president and CEO of Preston-Osborne. "Our staff, Centre Colleges staff and all the volunteers who worked on Thrill in the Ville should be proud of their efforts and the success that was achieved."
The PRSA awarded 46 Silver Anvil awards from 736 entriesthe second highest total submitted in the history of the event. For more information about PRSA and the Silver Anvil awards, visit www.prsa.org and www.silveranvil.org
Contact: Clarence Wyatt
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600 W. Walnut Street
Danville, KY 40422