Social media aid in the college search
RELEASED: January 14, 2010
By Leigh Ivey
DANVILLE, KY—High school students in the midst of their college searches spend countless hours perusing college catalogues, brochures, flyers and Web sites. Yet many overlook some of the most useful tools for discovering the character of a college—social media Web sites.
From Facebook and Unigo to YouTube and Flickr, social media sites can be quite helpful in the college search. Centre College's digital recruitment specialist Adam Brown '07 explains why.
"If you look at the high-pressure stakes students are facing, sometimes high schoolers may think it's best to avoid any unnecessary contact that could potentially cast them in a negative light," he says.
"These sites are intended to remove the veil of marketing and present schools for what they are," Brown says. "They separate image from character."
And because social media sites can be updated constantly, they provide up-to-the-minute information about admission events, application deadlines and more.
"That’s the beauty of social media," Brown says. "You post something, you get a response. Add that to the fact that we’re consistently creating content to generate conversation, and you can see how it updates organically.”
During the coming months, Centre's admission office hopes that prospective students will utilize the many social media tools available to them.
"Put out requests to students for anecdotes and descriptions of what their life is like at various schools," Brown says. "And most importantly, have fun and start creating relationships with colleges!"
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Founded in 1819, Centre College is ranked among the U.S. News top 50 national liberal arts colleges. Consumers Digest ranks Centre No. 1 in educational value among all U.S. liberal arts colleges. Centre alumni, known for their nation-leading loyalty in annual financial support, include two U.S. vice presidents and two Supreme Court justices. For more, visit http://www.centre.edu/web/elevatorspeech/
For news archives go to http://www.centre.edu/web/news/newsarchive.html.
600 W. Walnut Street
Danville, KY 40422