Once again, the Centre College communications office has been honored by other professional communicators for their work, receiving two gold and two silver awards at the annual ADDY Awards ceremony held Friday, Feb. 24, at the historic Lyric Theatre in Lexington, Ky. The ADDYs are presented by the Lexington chapter of the American Advertising Federation (AAF), the oldest national advertising trade association.
The gold awards, the highest acclaim extended by the ADDYs, were in recognition of Centre’s 2016-17 admission recruitment materials and the second was for the development campaign video titled “Fund the Flame.” Only 18 percent of this year’s entries were honored with gold-level recognition, and Centre was the only non-agency to earn gold for print pieces. The College competed with communications heavy-hitters, including Cornett Communications and PM Advertising.
In addition, Centre received silver awards for the student internship video, “Exploring Bats,” as well as for two “Centre Experience” ads entered as an illustrated series in the Elements of Advertising category.
“We like to think of our office as an in-house creative agency, and honors such as the ADDY awards suggest that the quality of our work rivals that of any of the best professional agencies,” says Michael Strysick, Centre’s director of communications. “While our biggest on-campus ‘client,’ so to speak, has and will remain the Admission Office, I’m pleased that our work in support of Development & Alumni Engagement is receiving recognition as well.”
The ADDYs are only the latest in a string of professional accolades for Centre’s communications team, whose design work over the past several years has been lauded by national organizations — acknowledgements that grace the trophy cases of some of the top business and communications organizations in the world, including MarCom Awards, Graphic Design USA American Design Awards, Hermes Creative Awards and the Counsel for the Advancement of Education (CASE) Awards.
by Cindy Long
March 7, 2017